Short pitch - message structuring

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Durée : 2 Jours

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Short pitch - message structuring

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How to be clear, concise and convincing.

Objectifs

Organize content for impact. Give impact and conviction to your speech. Shape through content organisation. Practice techniques in real situations.

Programme

Preparing your speech
o Introduction: the art of starting strong.
o Defining your key messages.
o Choosing and structuring your arguments.
o Adapting the structure of your message to the cultural background of your audience.
o Conclusion: learning how to organise a synthesis that opens on action.

The speech
o Defining a bias, an angle.
o Plan of the speech: organising the content.
- Method
Finding different angles for the same subject, illustrating it with examples.
- Principles
Straight to the point.
- Goal: be different.
- The catch line.
o State of mind: convincing.
- The ideal argumentation (facts, opinions, feelings) illustrated by examples.
- The inverted pyramid plan.
o Prioritising information.
o Argumentation techniques.
o Enhancing your ideas.
o Avoiding the pitfalls of going from one language to another.
o Using emotion to communicate your message.
o Learning how to convince and to confront the audience.

Taking notes that serve the orator
o Preparing your cards: numbers, colours, structure.
o Writing up your cards: chapters, key words.
o Using your cards: how to hold and read them.
o Using and mastering idiomatics expressions.