Objectifs
Organize content for impact. Give impact and conviction to your speech. Shape through content organisation. Practice techniques in real situations.Programme
Preparing your speech
o Introduction: the art of starting strong.
o Defining your key messages.
o Choosing and structuring your arguments.
o Adapting the structure of your message to the cultural background of your audience.
o Conclusion: learning how to organise a synthesis that opens on action.
The speech
o Defining a bias, an angle.
o Plan of the speech: organising the content.
- Method
Finding different angles for the same subject, illustrating it with examples.
- Principles
Straight to the point.
- Goal: be different.
- The catch line.
o State of mind: convincing.
- The ideal argumentation (facts, opinions, feelings) illustrated by examples.
- The inverted pyramid plan.
o Prioritising information.
o Argumentation techniques.
o Enhancing your ideas.
o Avoiding the pitfalls of going from one language to another.
o Using emotion to communicate your message.
o Learning how to convince and to confront the audience.
Taking notes that serve the orator
o Preparing your cards: numbers, colours, structure.
o Writing up your cards: chapters, key words.
o Using your cards: how to hold and read them.
o Using and mastering idiomatics expressions.